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Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X [[electronic resource] ] : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Branding (Marketing) Internet marketing Economic Psychology Consumer Behavior Branding Online Marketing/Social Media |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Applying Behavioural Science to the Private Sector [[electronic resource] ] : Decoding What People Say and What They Do / / by Helena Rubinstein
| Applying Behavioural Science to the Private Sector [[electronic resource] ] : Decoding What People Say and What They Do / / by Helena Rubinstein |
| Autore | Rubinstein Helena |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (147 pages) |
| Disciplina | 658.8343 |
| Soggetto topico |
Industrial psychology
Personality Social psychology Community psychology Environmental psychology Economics—Psychological aspects Motivation research (Marketing) Industrial and Organizational Psychology Personality and Social Psychology Community and Environmental Psychology Economic Psychology Consumer Behavior |
| ISBN | 3-030-01698-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Theory and principles of behavioural science -- Chapter 1: An overview of behavioural science: Why businesses don’t use it and why they should -- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren’t good enough -- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful -- Chapter 4: The application of theory to intervention design: Why a structured process is vital -- Part II Embedding behavioural science in the business -- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation -- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams -- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience -- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse -- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science. |
| Record Nr. | UNINA-9910298358403321 |
Rubinstein Helena
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Approaching Consumer Culture [[electronic resource] ] : Global Flows and Local Contexts / / edited by Evgenia Krasteva-Blagoeva
| Approaching Consumer Culture [[electronic resource] ] : Global Flows and Local Contexts / / edited by Evgenia Krasteva-Blagoeva |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIV, 296 p. 2 illus.) |
| Disciplina | 158 |
| Collana | International Series on Consumer Science |
| Soggetto topico |
Economics—Psychological aspects
Motivation research (Marketing) Ethnology Economic Psychology Consumer Behavior Cultural Anthropology |
| ISBN | 3-030-00226-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumer Culture and its Futures: Dreams and Consequences -- “You are a Socialist Child like me”: Goods and Identity in Bulgaria -- Consumer Culture from Socialist Yugoslavia to Post-Socialist Serbia: Movements and Moments -- Overview of Consumer Culture in Bulgaria: From Perestroika to Facebook -- Consuming “Others”: Post-socialist Realities and Paradoxes of Appropriation in Serbia -- The Meanings and Practices of “Consumer Activism” in Post-Socialist Bulgaria -- Preserves Exiting socialism: Authenticity, Anti-Standartization and Middle Class Consumption in Postsocialist Romania -- The Pleasures of Being Global: Cultural Consumption of Pizza and Sushi in a Bulgarian City -- Consumption of the Past: Constructing Antiquity of an Archaeological Site in Bulgaria and Marketing the Ideological Narrative -- Modernization and the Department Store in Early 20th Century Japan: Modern Girl and New Consumer Culture Lifestyles -- A Cultural Reading of Conspicuous Consumption in China -- Middle Strata Consumption Patterns as a “Key” for Understanding Japanese Society. |
| Record Nr. | UNINA-9910298070803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Arbeitssucht [[electronic resource] ] : Workaholismus erkennen und verhindern / / von Ute Rademacher
| Arbeitssucht [[electronic resource] ] : Workaholismus erkennen und verhindern / / von Ute Rademacher |
| Autore | Rademacher Ute |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 56 S. 11 Abb.) |
| Disciplina | 331.11 |
| Collana | essentials |
| Soggetto topico |
Employee health promotion
Employees—Coaching of Economics—Psychological aspects Success in business Careers Manpower policy Employee Health and Wellbeing Coaching Economic Psychology Careers in Business and Management Human Resource Development |
| ISBN | 3-658-18925-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910484691503321 |
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Rademacher Ute
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Attention Deficit [[electronic resource] ] : Unintended Consequences of Digital Connectivity / / by Swati Bhatt
| The Attention Deficit [[electronic resource] ] : Unintended Consequences of Digital Connectivity / / by Swati Bhatt |
| Autore | Bhatt Swati |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XXIII, 190 p. 35 illus.) |
| Disciplina | 330 |
| Soggetto topico |
Economics
Economic policy Behavioral economics Economics—Psychological aspects Culture Technology Popular Science in Economics R & D/Technology Policy Behavioral/Experimental Economics Economic Psychology Culture and Technology |
| ISBN | 3-030-21848-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Connectivity, Attention and Risk -- 2. Time: The Measure of Connectivity -- 3. The Psychology of Connectivity: Follower Counts and Identity -- 4. The Economics of Connectivity: Communication Markets -- 5. Streaming Technology and the Entertainment Industry -- 6. Content Tsunami -- 7. Attention Deficit and Diminished Risk Taking -- 8. Restoring Boldness and Reducing Apathy -- 9. Conclusion: Dialogue, not Walls. |
| Record Nr. | UNINA-9910349530903321 |
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Bhatt Swati
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The End of Rationality and Selfishness [[electronic resource] ] : A Story on the Asymmetry, Uncertainty and the Evolution of Cooperation / / by Rui-Wu Wang
| The End of Rationality and Selfishness [[electronic resource] ] : A Story on the Asymmetry, Uncertainty and the Evolution of Cooperation / / by Rui-Wu Wang |
| Autore | Wang Rui-Wu |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (233 pages) |
| Disciplina | 302.14 |
| Altri autori (Persone) | WangJuan |
| Soggetto topico |
Economics—Psychological aspects
International relations Social evolution Behavioral Economics Economic Psychology International Relations Social Evolution |
| Soggetto non controllato |
International Relations
Evolution Organizational Behavior Political Science Science Business & Economics |
| ISBN |
9789811997525
9789811997518 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Paradox of Rationality and Selfishness -- Two Asymmetric and Uncertain Selection---Start Thinking by a Hammer -- Inheritance of Acquired Character and Outbreak of Mass Incidents ---Increasing Pressure Accelerates the Evolution of Altruistic Behavior -- Social Cooperation: Drive Toward Choice of Sex -- Cooperation & Slavery---Free Competition to Social Division of Labor -- The Significance of Our Survival. |
| Record Nr. | UNINA-9910725081203321 |
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Wang Rui-Wu
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| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Geld Macht Gefühle [[electronic resource] ] : Wie Geld unser Denken, Fühlen und Handeln beeinflusst / / von Silvia Breier
| Geld Macht Gefühle [[electronic resource] ] : Wie Geld unser Denken, Fühlen und Handeln beeinflusst / / von Silvia Breier |
| Autore | Breier Silvia |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (X, 225 S. 1 Abb.) |
| Disciplina | 150 |
| Soggetto topico |
Psychology
Economics—Psychological aspects Behavioral economics Popular Science in Psychology Economic Psychology Behavioral Finance |
| ISBN | 3-662-54601-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ich liebe Geld -- Was ist Geld?- Wer hat Geld erfunden?- Die Bedeutung von Geld -- Tiefenpsychologische Aspekte von Geld -- Verhaltenspsychologische Aspekte von Geld -- Ihre Geldbeziehung -- Geldbegriffe und ihre Herkunft -- Schlussworte. . |
| Record Nr. | UNINA-9910484047803321 |
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Breier Silvia
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Gesundheitsmanagement für Unternehmensberatungen [[electronic resource] ] : Wirkung von Sport und Stress auf die psychische Gesundheit und Wertschöpfung / / von Thorsten Mock
| Gesundheitsmanagement für Unternehmensberatungen [[electronic resource] ] : Wirkung von Sport und Stress auf die psychische Gesundheit und Wertschöpfung / / von Thorsten Mock |
| Autore | Mock Thorsten |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 271 S. 17 Abb.) |
| Disciplina | 616.89 |
| Soggetto topico |
Health psychology
Industrial psychology Economics—Psychological aspects Health Psychology Industrial and Organizational Psychology Economic Psychology |
| ISBN | 3-658-18183-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Stressphänomen im Kontext wissensbasierter Tätigkeiten -- Sportliche Aktivität als Ressource -- Sportliche Aktivität und chronischer Stress -- Betriebswirtschaftliche Aspekte für das Gesundheitsmanagement. |
| Record Nr. | UNINA-9910483332303321 |
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Mock Thorsten
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of Research on Elderly Entrepreneurship [[electronic resource] /] / edited by Adnane Maâlaoui
| Handbook of Research on Elderly Entrepreneurship [[electronic resource] /] / edited by Adnane Maâlaoui |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (242 pages) |
| Disciplina | 331.398 |
| Soggetto topico |
Entrepreneurship
Demography Economics—Psychological aspects Economic Psychology |
| ISBN | 3-030-13334-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Senior Entrepreneurship: From the Shadow to the Light -- Part I: Senior Entrepreneurship: Theoretical Consideration and Future Researches: A Scoping Study of Entrepreneurship Among Seniors: Overview of the Literature and Avenues for Future Research -- Context, Cognitive Functioning and Entrepreneurial Intentions in the Elderly -- Entrepreneurs' Exit and Paths to Retirement - Theoretical and Empirical Considerations -- Experience of Aging as an Opportunity for Entrepreneurship Among the Elderly -- Senior Entrepreneurs: Are They Really Different? -- Part II: Senior Entrepreneurs: Are They Really Different? -- Heterogeneous Boomer Entrepreneurs -- Technology Adoption and Product Innovation by Third-Age Entrepreneurs: Evidence from GEM Data -- Senior Entrepreneurship, Gender Diversity and Intersectionality -- How to Support Women Seniorpreneurs in Europe -- The New Career Starts After the Entrepreneurial Life -- Part III: Elderly Entrepreneur in Different Context -- Elderly Entrepreneurs in Healthcare: The Case of the European Institute of Oncology (IEO) -- A Portrait of the Older Entrepreneur: Factors Toward Transformation and Persistence -- How to Foster Older Adults Entrepreneurial Motivation - The Israeli Case -- Senior Entrepreneurs in China. . |
| Record Nr. | UNINA-9910337806003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Inside the Mind of the Entrepreneur [[electronic resource] ] : Cognition, Personality Traits, Intention, and Gender Behavior / / edited by Ana Tur Porcar, Domingo Ribeiro Soriano
| Inside the Mind of the Entrepreneur [[electronic resource] ] : Cognition, Personality Traits, Intention, and Gender Behavior / / edited by Ana Tur Porcar, Domingo Ribeiro Soriano |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (VI, 234 p. 25 illus., 16 illus. in color.) |
| Disciplina | 658.421 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Entrepreneurship
Economics—Psychological aspects Sex (Psychology) Gender expression Leadership Industrial psychology Economic Psychology Gender Studies Business Strategy/Leadership Industrial and Organizational Psychology |
| ISBN | 3-319-62455-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An Integrated Model of Intentional Entrepreneurial Action -- Measuring and Understanding the Psychological Effects of Entrepreneurial Intentions: Multigroup Analysis -- Why Would You Ever Want to Become an Academic Entrepreneur? -- The Relation Between Entrepreneurial Behaviour and Entrepreneurship Rates Over Time: an Approach Using Qualitative Comparative Analysis -- Entrepreneurship Under Risk and Uncertainty: a Review of the Experimental Evidence -- Sensing and Generating New Opportunities for Value Innovation. How Team Behaviour Contributes to Success or to Failure? -- The Role of the Entrepreneurial Personality in New Ventures -- Intrapreneurs: Characteristics and Behavior -- Can Women Entrepreneurs Plan to Prosper? Exploring the Role of Gender as a Moderator of the Planning-Performance Relationship -- The Dark Side of Entrepreneurship in Coworking-spaces -- Gender Behavioral Issues and Entrepreneurship -- Systems Approach to Entrepreneurial Success – the Theoretical Discussion on the Significance of Family Factors for Effective Entrepreneurship -- Personality Traits of the Partners and Performance in the Franchise Agreement -- The Importance of Empowerment in Entrepreneurship -- Leadership Styles and Entrepreneurship -- Co-operation and Conflict in International Entrepreneurs When Cultures Collide. |
| Record Nr. | UNINA-9910298201503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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